Stop reading about LinkedIn strategy and start executing it. These playbooks give you the exact frameworks, scripts, and decision rules from the Executive Visibility Program — actionable, structured, and built for busy executives.
This is the full operating system behind the Executive Visibility Program. Five steps, fully documented — from picking your lane and rebuilding your profile through deploying the conversation engine and converting attention into pipeline. Includes the 80/20 rule, 3-touchpoint rule, and signal-based prospecting protocol.
A section-by-section guide to rebuilding your LinkedIn profile so it converts profile visitors into followers, DMs, and meeting requests. Includes before/after examples for each field.
How to define your 3–5 content pillars, plan a 90-day editorial calendar, and write posts in each of the four buckets — Market POV, Operator Lessons, Frameworks, and Proof.
Five LinkedIn DM scripts for the most common outreach scenarios — inbound follow-up, warm connection, mutual connection intro, re-engagement, and the post-engagement reach-out. No cringe. No pitch slaps.
The four systems that turn new connections into an engaged community — welcome sequences, onboarding messages, nurture protocols, and LinkedIn newsletter strategy. Build the room before you fill it.
How to identify warm prospects hiding in your LinkedIn analytics — who viewed your profile, who repeatedly engages with your content, and what signal to act on first. Plus the warm outreach framework for each signal type.
Each guide maps to a phase of the Executive Visibility Program. Start with the foundation, work through the system, build the engine.
Your lane, your ICP, your positioning
Profile rebuilt to convert on first impression
Content pillars, cadence, consistent presence
Posts engineered for DMs, not impressions
Signals → warm outreach → pipeline