Before social selling had a name.
Koka Sexton started his career in law enforcement. That's not a metaphor — he was actually a cop. Then he found his way into inside sales, discovered LinkedIn years before anyone called it "social selling," and never looked back.
He joined LinkedIn in the early days of what would become LinkedIn Sales Solutions. At the time, the idea that salespeople could use a professional network to find, research, and build relationships with buyers was novel — even controversial. Most companies were still debating whether their reps should be allowed to use social media at all.
Koka wasn't debating. He was doing. He started building playbooks, writing content, and proving out the methodology that would eventually become the foundation of social selling as a discipline. He wasn't studying a trend. He was creating one.
"I didn't invent social selling as a concept — buyers and sellers have always been social. But I was part of the team that named it, systematized it, and proved to enterprise sales organizations that it was a predictable path to pipeline."
During his time at LinkedIn, Koka played a foundational role in building and promoting the Social Selling Index (SSI) — now the industry-standard metric for measuring social selling adoption across enterprise sales organizations worldwide. He also contributed directly to the go-to-market strategy that helped grow LinkedIn Sales Navigator from a product into a billion-dollar business unit.
After LinkedIn, he took his playbook to Hootsuite — helping large enterprises build social selling programs at scale. Then to Slack, where he led marketing for one of the fastest-growing enterprise products in history. In every role, the thesis was the same: visibility creates opportunity, and the professionals who understand that compound their advantage over time.
Today, Koka runs the Executive Visibility Program — a structured 90-day LinkedIn system for founders and executives who want to turn their point of view into a pipeline engine. It's the same system, applied personally. The same belief, operationalized.