📘 Flagship Playbook · Free Download

The Social Selling
Operating System

The complete Identify → Connect → Engage → Add Value → Convert framework for building LinkedIn authority and generating consistent inbound pipeline — without living on social media.

42Pages
5Step Framework
FreeNo paywall
2–3 hrsWeekly cadence
  • 5-step framework with implementation checklist at every stage
  • Profile audit scorecard — rate yourself across all 5 profile dimensions
  • 90-day content calendar template with pillar labels
  • DM scripts for 3 outreach scenarios — warm, not spammy
  • Signal-based prospecting protocol + weekly 15-minute cadence
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KS
Koka Sexton
Founder, ExecutiveVisibility · Ex-LinkedIn Social Selling Team
The Framework

Five steps. One complete system.

The Social Selling OS moves you from invisible to authority to inbound in a sequence that compounds over time.

🎯 1
Identify
Define your lane, ICP, authority position, and value statement
👤 2
Connect
Build an authority profile that converts visitors into opportunities
💡 3
Engage
Create content and engagement that builds real audience trust
🤝 4
Add Value
3-touchpoint rule: earn the ask before you make it
🚀 5
Convert
Signal-based prospecting turns attention into warm pipeline
What's Inside

42 pages. No fluff.
All execution.

Every section is designed to be implemented — with worksheets, checklists, scripts, and decision frameworks you can act on immediately.

Introduction
The Problem With Modern Outreach
Why AI has made the noise infinite and human authority the scarcest — and most valuable — signal in B2B sales.
ContextResponse Rate Data
Step 1
Identify Your Lane
ICP definition, authority positioning, and the value statement framework. Includes fill-in worksheets for all three.
PositioningICP FrameworkWorksheet
Step 2
Build Your Authority Profile
Section-by-section profile rebuild guide — headline, About, Featured, Experience, Skills. Includes the Profile Audit Scorecard.
ProfileScorecardChecklist
Step 3
Engage With Insights
The 80/20 content rule, 4 content pillars, posting cadence, post structure, and batching strategy. Includes the 90-day calendar template.
Content80/20 RuleCalendar
Step 4
Add Value First
The 3-Touchpoint Rule — what counts as a real touchpoint, the 10–14 day warm sequence, and how to scale without losing quality.
Outreach3-Touchpoint RuleSequence
Step 5
Convert: The Conversation Engine
Signal-based prospecting protocol, the weekly 15-minute signal review, and how to act on each signal type before the window closes.
PipelineSignalsDM Scripts
The Results

What happens when you
run the system

These are real outcomes from executives who have implemented the Social Selling OS. Not vanity metrics — pipeline, conversations, and deals.

$340K
Pipeline attributed to a single post after 4 months of consistent content
40–45%
Response rate on warm outreach after the 3-touchpoint sequence
3–5×
Profile view increase within 30 days of rebuilding the authority profile
12–20
Warm conversations per month from signal-based prospecting after 90 days
Outreach Response Rates
3-Touchpoint Warm
40–45%
LinkedIn InMail (warm)
18–22%
LinkedIn InMail (cold)
8–12%
Cold Email Sequence
1–3%
First time I've ever had someone say they've been following my thinking for months and then ask to engage with our platform. That's when I knew this was working differently.
SR
Sarah R.
CRO · Series B SaaS
I spent the first month just doing the profile rebuild and the content cadence. By day 60 I had more inbound DMs than I'd gotten in the previous two years combined.
MK
Marcus K.
Founder & CEO · GTM Consulting
The 3-touchpoint rule changed everything about how I approach outreach. Response rates went from 3% to consistently above 35%. Same people, same titles, completely different timing and context.
JL
Jamie L.
VP of Sales · Enterprise Tech
The Learning Outcomes

By the last page, you will know exactly how to:

Not theory. Not inspiration. Specific capabilities — each with a checklist you can start on immediately.

🎯
Define a sharp authority position
Write your ICP definition, value statement, and content positioning in a single afternoon.
👤
Rebuild your LinkedIn profile
Transform every section from résumé-mode to authority-mode using the audit scorecard.
✏️
Create content that earns attention
Build a 4-pillar content system and plan 90 days of posts using the calendar template.
🤝
Warm prospects before reaching out
Execute the 3-touchpoint sequence across 15–25 accounts simultaneously, without losing quality.
📊
Read and act on behavioral signals
Turn LinkedIn analytics into a weekly prospecting list in 15 minutes every Monday.
💬
Convert signals into conversations
Send warm outreach using the 3 DM scripts that reference context without being creepy.
📅
Run a sustainable 2–3 hour week
Follow the weekly operating cadence that keeps the entire system running without burning out.
📈
Track progress with clear milestones
Use the 90-day milestone table to know what to measure and when to expect results.

Get the playbook free.
Start building today.

42 pages of executable framework — no email course drip, no paywall, no upsell before you get the content. Download it, use it, and if you want to implement it with guidance, book a call.

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