A visual walkthrough of the Koka Signal Model — the scoring formula, reaction psychology, 4-tier routing system, signal decay curve, and operational workflow. Use arrow keys or click to navigate.
Every Reaction Tells a Story
Reading Buyer Intent on LinkedIn
Your CRM shows cold accounts.
LinkedIn shows warm ones.
Account-level flags. No identity.
No context. No timing signal.
Identity-tied. Behavioral.
Real-time. Actionable.
The Koka Signal Score
+ (Reaction Diversity × 2)
+ Recency + Executive Coverage
+ Account Density
Not all reactions are equal.
Score it. Route it.
Don't jump the tiers.
Signals have half-lives.
Single signal = noise.
Compound signal = pipeline.
Operationalize it.
Build Watchlist
20–30 target accounts. Map key executives. Follow them.
Score Weekly
Run the formula. Update scores. Watch for movers.
Route by Tier
Cold → track. Warm → nurture. Hot → outreach. Urgent → same-day.
Track Conversion
Signal → conversation → meeting → pipeline.
The companies that win don't have better products.
They see the deal before anyone else.
Want a signal detection engine for your pipeline?
The 90-Day Executive Visibility Program includes the full signal tracking framework: scoring templates, tier routing rules, and the outreach playbook that turns reactions into revenue.
Book a Strategy Call →Read the full deep-dive: Every Reaction Tells a Story: The Koka Signal Model for Reading Buyer Intent →